How it's Made: Promotional Ice Hockey Sticks
How are promotional ice hockey sticks made? By personalising ice hockey sticks with unique branding, you’re tapping into a sport that boasts of over 50 million fans worldwide. While there are many ways to custom design hockey sticks, every player from grass-roots to professional will tell you it’s all about the “feel”. So how have modern producers continued to innovate the process into making that “feel” just right? Check out how Ice Hockey sticks are made below
Materials used to make Ice Hockey Sticks

Ice Hockey Shafts
The production process begins with constructing the shaft of the stick. In order to create the hollow shaft 15 sheets of graphite are layered in different directions, this creates a uniformly strong material that is molded by heat activated epoxy resin. Once cooled and solidified, the shaft is put through a flex tester that measures the amount of pressure required to bend the body of the stick by an inch. Provided it is successful for the specifications of the model, the shaft is then moved on to have the blade attached.Ice Hockey Blades
The blade begins production as a plastic core, wrapped in foam and layered with graphite. The foam absorbs the shock of slap shots with the puck while the graphite maintains the rigidity required for the rigors of a hockey match. The core is glued and clamped to the shaft and left to cool.
Customization of Ice Hockey Sticks being made
At this stage the graphite sticks head one of two ways: through an automated shaper for mass producing a single design, or to be custom shaped by hand. A number identified wooden block is used to create the curve of the blade as it is moulded by a presser. The wooden block is key in matching the precise specifications of the player’s order. The presser also serves another purposes of bonding the graphite layers in the blade into a single unit and permanently fixes the blade to the shaft of the hockey sticks. With a router the blade is cut to the specific profile requested, which is entirely up to the designer provided it abides by the NHL regulations of: Max curve 19mm Max height 72mm Max length 300mm
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