11 Promotions to Grow a Small Business
Anyone who has worked in for one will know that finding ways to grow a small business is one of its greatest difficulties. Competing with other organisations with more money for marketing space can at times seem like an insurmountable challenges. To help you out, we've created a list of 11 promotions to grow a small business.
1. Create a newsletterCreating a newsletter is a cheap and easy way to reach potential customers, and inform about your business. All it takes is a bit of printing money, and a little spare time.
2. Provide discounts for loyaltyFor most small business, giving away things for cheap might be the last thing you want to do. Make it a reward for continued loyalty to your brand, though, and it might just reward you in the long run.
4. Form alliancesWhatever industry you are in, there are likely other businesses which share a similar target market, but with whom you aren't directly in competition. Figure out how to join forces, through developing deals, advertising for one another, or any number of other ways, and you'll increase your market share.
5. Sell your own branded equipmentIf you're in hospitality, sell mugs with your logo on it. If you own a small clothes shop, sell t-shirts with your company name on it. Usually small business will only need a few, so it won't break the bank, but can be an effective tool to grow your brand.
7. Get active on social mediaLike it or loathe it, the world we live in today demands all businesses have a presence on social media. This is where a large portion of the world spends a large portion of their lives, and it is an easy and cheap way to spread the word about your company
8. Advertise through direct mailThe thought of junk mail is likely to send shivers down a few readers' spines, but it can be a highly effective tool. Though a majority of people your mail reaches will simply discard it, for a small business it is a win if you can gain even one new customer. This new customer then has a social network, which can mean more customers, and so on.
10. Start a blogAnother easy, and cheap way to get your business known. All you need for a blog is a little bit of spare time, and you're there. Setting it up is simple, and before you know it you've got even more of an online presence.
11. Sell couponsIn a similar vein to number 2, this may be the last thing on your mind when you work for a small business. Coupons can ultimately help you to grow your brand, as you provide incentive for potential customers to come and try out your things. The next step is making sure they have a reason to come back.
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