Disrupt.

  • September 18, 2017
    by Gary E. Custom-Sports Author

    What do Red Bull and soccer players have in common? Very little, you might think, and in very ways you would be correct. Delve a little deeper, though, and you’ll find that Red Bull have been the owners of a Major League Soccer team (aptly named The New York Red Bulls) for over 10 years now. Why did they do it? Many may wonder […]

  • September 4, 2017
    by Gary E. Custom-Sports Author

    The millennial audience is perhaps one of the most elusive age groups for marketers to capture. Their age means that what appeals to them is relatively fickle, and as such it can be more difficult to effectively reach them from a promotional perspective. Branded workout equipment is one method which, for a number of reasons, has the ability to talk to them. Here are […]

  • August 31, 2017
    by Gary E. Custom-Sports Author

    It’s no secret that marketing is an important, and indeed imperative, tool to aid brand growth. Promotional products are a great means by which to do this, and many of the biggest companies in the world pour millions upon millions of dollars every year into buying branded products of their own. 1. PepsiCo One of the biggest groups in the world, PepsiCo spends over $50 […]

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    August 3, 2017
    by Gary E. Custom-Sports Author

    It’s no secret that sports sponsorship is a highly effective way to develop your brand. Sport garners enthusiasm around the world. There are various marketing opportunities offered by aligning with a sporting organisation. Capitalising on these possibilities, however, is not as simple as just paying someone a bunch of money. There are a few key steps involved, we’ve listed 3 major ones here to help […]

  • July 25, 2017
    by Gary E. Custom-Sports Author

    Brand personality. Though it may seem like an incongruent phrase, brands, like people, have individual personalities unique to them. A number of factors contribute to this personality. From the brand’s logo and colours, to the way it promotes, to what it sells, all factors have an impact. How to develop the right brand personality This concept can be very useful for organisations to reach […]

  • July 24, 2017
    by Gary E. Custom-Sports Author

    Executive branding is a relatively new concept in marketing. It centres around the idea of using an individual as marketing leverage, rather than the business itself. It utilises the relatively intuitive concept that potential customers are more likely to be drawn to the actions of a person within a business, than the entire business. Personal Branding Essentially, executive branding is the process of developing […]

  • June 29, 2017
    by Gary E. Custom-Sports Author

    The recent development of social media has made connecting with their favourite athletes a much easier prospect for fans. This helps to develop the social standing of these athletes, as the general public feels closer to them. The most powerful sports marketing promotions today utilise this fact, pairing their products or services with popular athletes in order to gain attention and entice potential customers. […]

  • June 27, 2017
    by Gary E. Custom-Sports Author

    Every sports player deserves to have someone watching them. Maybe you’re not the most talented player or team in the world, but you commit time and effort to playing a sport, and it’s nice to have that recognised by at least a few people. To help make this a reality, it’s important for teams of all levels to dedicate some time to developing effective […]

  • June 26, 2017
    by Gary E. Custom-Sports Author

    Generally when you think of promotional items, you probably think of small, relatively inexpensive products, right? Mugs, t-shirts, things like this which are affordable for all businesses great and small, and which can still perform the required task of garnering attention. Some businesses, however, choose to take a different tack, opting for more eye-catching promotional tools, and this can be hugely beneficial. One-of-a-kind promotional […]

  • June 15, 2017
    by Gary E. Custom-Sports Author

    Promoting your brand on other products has for a long time been recognised as a great way to get your name out there. Recent years, however, have seen a shift in this process, as consumers are demanding more out of promotional products than they once did. This has created a number of promotional product trends, which, if implemented, can help to give you an […]

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