brand personality

  • July 25, 2017
    by Gary E. Custom-Sports Author

    Brand personality. Though it may seem like an incongruent phrase, brands, like people, have individual personalities unique to them. A number of factors contribute to this personality. From the brand’s logo and colours, to the way it promotes, to what it sells, all factors have an impact. How to develop the right brand personality This concept can be very useful for organisations to reach […]

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