“Customers were able to take a shot on the hoop in store. The engagement fostered brand recognition and generated more sales for the beer.”

OBJECTIVE

With the NCAA March Madness just around the corner, we set out to design an exciting in-store display that captured the essence of basketball.

Our team decided to go big and bold by incorporating a full-size basketball hoop as the centrepiece. The backboard proudly showcased the brand logo in vibrant colours, making it impossible to miss.

Result

This clients eye-catching display was able to draw attention and create a buzz around their product. Customers were given the chance to shoot hoops in the store, leading to increased brand awareness and boosted beer sales.