“Ford successfully maintained its commitment to environmental responsibility while promoting a healthy lifestyle.”

OBJECTIVE

Our customer was looking for a "fitness or lifestyle" product that dealerships could give away with the purchase of an off-road vehicle.

RESULT

Our "eco-friendly" yoga mats were provided. Ford successfully maintained its commitment to environmental responsibility while also promoting a healthy lifestyle that aligns with its off-road vehicles. When buyers purchased any off-road Ford vehicle, the mats were given to them as a gift.