Branded Products are used by some of the most successful companies in the world to grow their brand

Who's Buying Branded Products and Why You Should Too

It's no secret that marketing is an important, and indeed imperative, tool to aid brand growth. Promotional products are a great means by which to do this, and many of the biggest companies in the world pour millions upon millions of dollars every year into buying branded products of their own.

1. PepsiCo

One of the biggest groups in the world, PepsiCo spends over $50 million USD every year in creating promotional products. This ensures potential consumers are constantly reminded of their presence, and are more likely to buy their products.

PepsiCo is one of the biggest spenders on branded products

2. McDonalds

The most recognisable fast food chain in the world, McDonalds invests significantly in promotional products. Like with PepsiCo, this ensures people are constantly reminded of the existence of McDonalds. When they invariably get a hankering for food, they are more likely to choose McDonalds thanks to promotional products.

3. Walt Disney Co.

A little different to Maccas and Pepsi, but Walt Disney Co has plenty of reasons to remind people of its presence. This costs almost $40 million USD a year, but obviously it's worth it. This is one of the most recognisable brands in the world. If they think branded products are a worthy form of marketing, there's likely a reason for it.

4.General Motors Corp.

Now for an automobile giant. General Motors Corp is the second biggest spender on promotional products of all the companies in the world, dedicating over $80 mil USD a year to it. Must be working.

General Motors uses branded products to develop its image

5. Nike

The biggest sports apparel company in the world by a very long way, you'd be forgiving for thinking Nike doesn't need to remind anyone that it's around. But staying at the top is not as easy as it seems, and Nike is constantly revolutionising and innovating, both in its products and in its means of advertising.

Clearly, promotional products are an important part of marketing. If it wasn't, these giant brands wouldn't be using it as a means of growth. It can help boost sales for both start-up and successful companies alike, ensuring that as many potential consumers as possible are reached. Branded by Disrupt creates promotional sports equipment, ensuring you can do just this for your own business.

Back to blog