NBA's Most Active Sponsors
Being one of the NBA's Most Active Sponsors is an enviable quality for any business. As a multi-billon dollar association, raking in almost $6 billion every year, the NBA is a fantastic business to sponsor – if you can afford it. Having your company name branded around a sporting league which warrants so much attention all around the world is a huge coup for any organisation. Obviously, though, given the enormous quantities of money involved in the league, sponsoring the NBA comes at a price. In 2015-16, sponsorship spending on the 30 teams in the league pushed $800 million. Here is a list of the top 4 Most Active Sponsors in the NBA right now.
This renowned energy drink brand comes in at fourth on the list of NBA's most active sponsors, sharing a partnership with 70% of NBA properties. With a brand value of $4.8 billion, Gatorade can clearly afford to spend a bit of cash to have their logo branded around one of the world's biggest sports leagues. Like Adidas, the NBA is a great means for promotion for Gatorade, who market their product as a sports drink. Advertising through sports is a surefire way to reach the audience they need.
1. State Farm
State Farm, in case you're unaware, is an insurance group in the USA. Though they offer insurance in a number of areas, their primary business is Automotive Insurance. State Farm has a partnership with an enormous 83% of all NBA properties. This company also spent $10.6 million on advertising during NBA programming. Clearly, they have identified the league as a promotional winner.
2. Anheuser-Busch
This brewing company comes in at second on the list of most active NBA sponsors, owning partnerships with 77% of the league's properties. Since 1998, these two organisations have shared a partnership, and most recently signed a four-year extension to the contract at the end of 2015. Being the Official Beer Partner of the NBA has obviously worked for Anheuser-Busch.3. Adidas
As I'm sure you're aware, Adidas is a pretty big sports apparel company. Perenially second to Nike, this company can still lay claim to being pretty successful, with a net worth of $5 billion. With regards to the NBA, Adidas owns partnerships with 70% of the league's properties. This is a promotional windfall for Adidas, whose target market would quite closely align with viewers of the NBA. Having their company logo branded around the league is a fantastic way to ensure they are at the forefront of their customers minds.4. Gatorade

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