Being one of the NBA's Most Active Sponsors is an enviable quality for any business. As a multi-billon dollar association, raking in almost $6 billion every year, the
NBA is a fantastic business to sponsor – if you can afford it. Having your company name
branded around a sporting league which warrants so much attention all around the world is a huge coup for any organisation. Obviously, though, given the enormous quantities of money involved in the league, sponsoring the NBA comes at a price. In 2015-16, sponsorship spending on the 30 teams in the league pushed $800 million. Here is a list of the top 4 Most Active Sponsors in the NBA right now.
State Farm, in case you're unaware, is an insurance group in the USA. Though they offer insurance in a number of areas, their primary business is Automotive Insurance. State Farm has a partnership with an enormous 83% of all NBA properties. This company also spent $10.6 million on advertising during NBA programming. Clearly, they have identified the league as a promotional winner.
This brewing company comes in at second on the list of most active NBA sponsors, owning partnerships with 77% of the league's properties. Since 1998, these two organisations have shared a partnership, and most recently signed a four-year extension to the contract at the end of 2015. Being the
Official Beer Partner of the NBA has obviously worked for Anheuser-Busch.
As I'm sure you're aware, Adidas is a pretty big sports apparel company. Perenially second to Nike, this company can still lay claim to being pretty successful, with a net worth of $5 billion. With regards to the NBA, Adidas owns partnerships with 70% of the league's properties. This is a promotional windfall for Adidas, whose target market would quite closely align with viewers of the NBA. Having their company logo branded around the league is a fantastic way to ensure they are at the forefront of their customers minds.
This renowned energy drink brand comes in at fourth on the list of NBA's most active sponsors, sharing a partnership with 70% of NBA properties. With a brand value of $4.8 billion, Gatorade can clearly afford to spend a bit of cash to have their logo branded around one of the world's biggest sports leagues. Like Adidas, the NBA is a great means for promotion for Gatorade, who market their product as a sports drink. Advertising through sports is a surefire way to reach the audience they need.
